Website Redesign Trends You Need to Know About for 2020
Building and redesigning a website isn’t exactly a walk in the park. In fact, it will take tremendous time and effort to create a successful website. While you can create your own with the existence of different types of software, it takes more than that to rank on search engines. In that case, the Penji team is here to help you. You can delegate all your graphic needs to us at a fixed monthly rate. And with our streamlined process, you are sure to get quality website designs fast!
Now, speaking of designs, you might want to revamp yours and get more traffic. Obviously, redesigning your website can create a great impact on your business. The question is, what are the trends we have to ride on? By trends, we don’t just simply mean visual appeal or contents. Most of the trends we have for next year speak boldly about functionality.
Website Design Trends 2020 Statistics
If you are not convinced to redesign your website, here are a few actual statistics that can change your mind.
- Almost 50% of online visitors link the company’s credibility to its website design.
- Almost 90% of people believe the reviews they read online.
- 80% of consumers will stop browsing your website if it doesn’t display properly on the gadget they are using.
- Around 70% of companies that developed a mobile-responsive design experienced a growth in their business sales.
Knowing the website trends is important most especially if you have an online presence. And just so you know, these trends can change really fast. It would be best if you work with professionals that can update you with the latest trends. That way, you can already work on your website the soonest possible time.
Do You Need to Redesign Your Website Every Year?
You might wonder if there is a need to redesign your website every year. According to experts, you should be able to redesign your website after 2 or 3 years. But if there are web design trends that came even before your scheduled redesigning period, you can make small changes as well. This is necessary not just to improve the visual aspect of your website, it is also crucial to improve user experience and security. As always, be on the lookout for new website trends and technology. If you don’t take this seriously, do not be surprised that your sales will decline and your competitors will start to dominate the market.
The Web Design Trends this 2020
Redesigning your website means you are bringing something new and fresh to your loyal clients. This sparks renewed interest and they will be checking out your website for new products, services, and possible promos. And of course, this should bring good traffic and a decent ranking on search engines. You can achieve these and more by integrating the latest web design trends. Look no further because we have the list for you.
Use Bright Colors with Simple Design
It’s a given fact that the competition online gets tougher by the minute. You have to stand out if you want your brand to be well-known. That is why in 2020, the web design trend is to use bold and bright colors for your website. It’s time to get away from safe hues. It wouldn’t hurt if you look at color psychology as a guide. But don’t get us wrong. The minimalist format is still going to work. Again, we are just highlighting the use of colors.
When you use bright and bold colors, you are sending a subliminal message that your company is creative, not afraid of change, and always open to new ideas. These are all important impressions that can strengthen your business.
Who would have thought that a pest control business can be very colorful? It’s a different take considering that similar websites in the industry will actually give you a more graphic image of pests. Quite frankly, we would rather not see it, would we?
We already talked about color psychology and here’s a quick guide if you are about to redesign your website this year. Below is the list of colors and the emotions or things most people associate with it. However, feel free to experiment as well.
- Red: Love and Energy
- Pink: Compassion and Sophistication
- Orange: Bravery and Success
- Yellow: Creativity and Happiness
- Purple: Royalty and Spirituality
- Brown: Dependable and Trustworthy
- Green: Nature and Healing
- Blue: Trust and Competence
- Black: Formality and Drama
- White: Simplicity and Honesty
The Penji team is highly familiar with the effects of colors on consumers. They can definitely address web design trends in 2020.
Animations and Captivating Illustrations
In recent years, you have probably seen dozens of videos embedded on different websites. It’s because people are naturally visual creatures. We all want to watch stories and see movements. While placing videos is still effective, it can greatly affect the speed of your website. Thus, one of the web design trends you can maximize this 2020 is to add subtle animations and unique illustrations.
Have you ever heard about micro-animations? These are not just small graphics within your website. Micro-animations are made to be helpful to your users. Think about moving arrows that will lead your visitors to the next step. Another example is a micro-animation of your product that will show users the details and how to use it.
With this trend, you are still giving that visual appeal yet making it more significant to the user’s entire experience.
Manual or Freehand Drawings
Yes, you read that right. Next year, web designers are also encouraged to use a mix of computer-generated images and manual or freehand drawing. If you will notice, a lot of websites are using images that seem extremely perfect. The websites we have now are obviously manicured and it sometimes takes away the personality of the brand. With actual drawings on your website, it becomes more personal and unique. And again, this brings your website and your brand to a new level.
Take a look at this example from Notepad++ where they used a freehand design for their logo. It instantly gives the brand its own personality. You can use the same technique when you are making videos or infographics for your web design.
Organic Shapes are In!
This year, geometric shapes dominated the online world. Things will have to change by 2020. According to experts, organic shapes will be the trend. This means you have to get inspiration from nature such as the waves, mountains, falls, and even hills.
This web design trend can avoid boring ‘or sometimes harsh’ lines and angles on your website. It gives that natural and friendly feel to your page and more people will likely navigate through it.
Voice Capability
Voice command or technology is already taking the world by storm. A lot of devices are using it, but most websites are not integrating this function yet. In 2020, you must consider using this web design trend.
Whether you like it or not, people embrace the efficiency of voice command. Our search behavior has changed over time. Just imagine if you are one of the first websites in your industry to use this approach. Your users will easily find what they are looking for, and that can bring more sales either online or offline.
Features for People with Disability
Another web design trend that you can work on is to add features for people with disabilities. If you must know, it’s not just about gaining traction or sales. But as a website owner, you also have to broaden your responsibility and help people with disabilities access your website.
Use of Augmented Reality
For those who are not aware of what augmented reality is, think about Pokemon Go. It simply means a mix of reality and virtual reality. This is ideal, most especially if you are offering products on your website. For example, we have IKEA Place where you just need to take a photo of your room and see if the furniture available will look good and will fit. This will give your users the confidence to get your item right then and there. And before you know it, they are already ordering from your website.
3D Rendering
Another web design trend that might be a big hit next year is 3D rendering. Well, it isn’t exactly new to the online world. But only a few are able to showcase such given the expensive cost to create one. However, it is believed that the price of 3D rendering will drop in 2020 and that means, more web designers can take advantage of it.
Again, this is highly recommended for websites offering products.
What Web Design Trends will Remain?
But even with the trends enumerated above, some things will remain the same. For example, you have to think of your users. At the end of the day, it’s their experience that will matter. Can they navigate through your website easily? Can they have the same experience regardless of the device they are using? Will this impress new customers?
You see, these are all crucial when redesigning your website. Thus, we encourage you to at least consult with a reputable team such as Penji. They will provide you with websites that are both aesthetically appealing and highly functional.
