10 Game Changing Social Media Hacks
With almost everyone continually looking down to check their phones, having a social media marketing strategy has become imperative. With algorithms constantly changing, however, what worked in 2019 might not necessarily work today. Pushing your social media marketing to greater heights is essential to keep up with the evolving trends. The right social media strategy will also allow you to maintain and grow your connection with your audience.
In this article, we’ll discuss how to do social media marketing that rakes in sales in 2020. We’ll also look at ways to make the most out of these techniques.
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Social Media Strategy Plan Factors to Keep In Mind
Before we get down to 2020 trends, let’s discuss some key factors first. If you’re still a bit confused about social media marketing definition, it’s basically using online platforms to connect with the market and earn more sales. Aside from posting engaging content, it also involves an analysis of results, as well as running ads.
Here are factors to consider before creating a plan that helps your business reap social media marketing benefits:
Branding
Branding is a vital part of building a sustainable business with steady support from its target market. All the content that you post must advance the brand’s story and unique identity. Treat each piece of content as a brick that you use to build your brand.
Customer Support
Social media is a great channel to augment customer support and nurture your community. Chatbots are an efficient tool in making your brand look ever-present in social media. However, it’s also crucial to make sure that you make an effort to respond to queries if needed manually. Doing so is especially critical if the prospect wants to talk to a human.
Engagement
Don’t post content just for the sake of regular posting. Instead, each post should invite followers to engage and become more involved with the brand. To do this, you must use high-quality visuals such as graphic designer-crafted promo posters. While there are websites that allow you to create your own visuals such as Canva, these are all templates and you might have a hard time standing out in the market. Thus, work with a team such as Penji to have unlimited customized graphic design for your brand.
Social Media Strategy Tips for 2020
Here are some of the top social media marketing techniques to try in 2020. See how you can utilize each tip to work for your brand.
1. Focus More on Traffic
Many brands aim for tons of likes or comments on their social media posts. However, there’s a reason why these elements are called vanity metrics. They can be easily manipulated and doesn’t really translate to sales.
Instead of aiming for likes and comments, design your posts to push the viewer to click on the link. In short, focus more on website traffic than vanity metrics.
Also, gear your posts to be easily shareable. Unlike likes and comments, shares offer a more practical boost. It allows your posts to reach more people without having to pay for ad fees.
2. Build a Relationship With Your Market
It’s not enough to merely establish a presence on social media. Instead, your audience should be able to relate with your brand and feel that they belong in your community. Build a strong connection with your market by posting materials that they can relate with.
3. Create a Facebook Group
If you haven’t explored Facebook Group yet, it’s high time you make one in 2020. A group gathers all your target market in one venue and give you an instant line to them. Last year, Mark Zuckerberg said this feature would be the future of the platform. In fact, users are reported to engage with more content in groups.
A Facebook group lets you build and nurture your community. It also allows you to know more about your target market as they engage with content and express their insights about issues.
4. Do Influencer Marketing the Right Way
Influencer marketing has been huge these past few years and it’s not going anywhere anytime soon. However, it’s essential to do it the right way. Instead of focusing solely on influencers with millions of followers, try reaching out to micro-influencers. They may have fewer followers, but they usually have a stronger connection with their audience.
5. Long-Form Video Marketing
Eight out of ten marketers believe that video’s importance has been increasing these past few years. It’s, therefore, not a surprise that many brands are including video as a key factor in their social media strategy framework.
So, if you’re still not using video for marketing, 2020 is a great time to start. If you’re already using videos, however, step up your game. Make sure that you’re posting enough videos on your Facebook and Instagram stories. In the same vein, updating the videos on your YouTube channel is also crucial.
Also, there’s enough data to support the idea that people don’t necessarily go for short-form videos. In fact, videos that ran for 15 minutes or more earned 50% audience engagement. In the end, content quality still weighs more than video length.
6. Try Employee Advocacy
Putting the spotlight on your clients’ experience has always been the trend since the boom of social media. However, you might want to shake things up a bit by highlighting employee experience and how much they believe in your brand.
7. Augmented Reality
AR is a great tool to use to keep your audience entertained in 2020. In a nutshell, this tech allows brands to augment reality with CGI, blending real-world and virtual elements. Some platforms have already started using AR as part of their features.
Instagram’s story filters, for instance, have been a huge success. In fact, a great social media marketing strategy example under this category is Kylie Jenner’s lip kit filters. The filter lets users try on the brand’s various shades, making it a huge hit among makeup lovers.
8. Strengthen Your Stories
Despite its limited-time exposure, stories are crucial in building a strong following. Strengthen your Facebook and Instagram stories by posting valuable content. Design your stories well so that they complement your timeline posts. Instead of texts, you can use images as well in your stories. Make sure that these are professionally-designed so you can gain more traction. In that case, get help from Penji.
9. Utilize Other Platforms
Many brands have only been focusing on Facebook, Twitter, Snapchat, or Instagram strategies over the past few years. However, internet usage is evolving non-stop, and it’s crucial to keep up with the trends.
For example, LinkedIn was on the rise in 2019, and its momentum is only expected to pick up this year. The platform has become more than just a business and job-oriented platform. You can also use it to generate leads, enhance brand awareness, and build partnerships with other brands and ventures.
10. Make the Most Out of UGC
Last but not least, make the most out of your user-generated experience. Encourage clients to post about their encounter with your brand through contests and other incentives. Consumers tend to trust the opinions of people they know personally, so focusing on UGC is vital.
So there you have it – the top social media strategy ideas you can apply to your business. However, keep in mind that every brand is unique. So, looking for a social media strategy template and implementing it as it is might not work to your advantage. Instead, take the time to get to know your brand and your audience and create a plan tailor-fit to bring those two elements together.
